Roaring Social

WILL OPEN IN 2021: Roaring Social

ALPHARETTA, GA, October 7, 2020 — Neal Freeman announced that construction has begun on “Roaring Social,” located on the speakeasy level of The Hamilton Hotel on Milton Avenue in downtown Alpharetta. As visionary of two previous unique concepts: LakePoint Sports Community in Emerson, Georgia and Fairway Social in Alpharetta, Neal says “I most enjoy blending my personal passions for family and friendly competition in creative real estate. I’ve been blessed to bring to success a variety of real estate shopping and dining experiences. At this point in my career, adding the entertainment component — whether sports, music, or competitive activity to our development capabilities is a lot of fun, “Neal said.

According to Neal, “The new 9,000 square foot entertainment experience called Roaring Social, addresses a resurgence and interest in the sights and sounds of the 1920’s SpeakEasy. We are creating a memorable one-of-a-kind experience starting at the street level on Milton Avenue. Downtown visitors will see the life-sized bronze sculpture and hear enticing music before discovering the secret entrance into Alpharetta’s first 1920’s venue for live entertainment.”

“Once inside, the 1920’s grand space will include dramatic interior finishes reflective of the 1920’s. A combination of live and curated music will be central to our daily programming of enjoyable entertainment. Adjacent to the grand space, Roaring Social will feature 8 lanes of boutique bowling, a variation on traditional bowling using shorter lanes and smaller bowling balls. Delicious bar bites and specialty cocktails throughout will make Roaring Social a downtown favorite,” Neal concluded.

Bronze statueTo celebrate the music, dancing and ridiculous fun planned for Roaring Social, its founders and the city of Alpharetta have commissioned a bronze sculpture, named “Dancing in Alpharetta, circa 1920”. The sculpture is officially underway at the offices of Cherrylion Studios. This life-sized sculpture depicts a 1920’s attired couple enjoying dancing in the street. It will be located at the street level entrance to The Hamilton Hotel. Neal Freeman said, “Martin Dawe of Cherrylion Studios is well known for his interest in collaborating with clients.” Martin added, “collaborating in my Atlanta figurative sculpture studio is one of the most fulfilling parts of my job.” Cherrylion Studios specializes in fine art sculpture commissions for public and corporate clients and for private collectors. Over the past 30 years, the studio has produced hundreds of commissions, including more than 30 large scale public art installations.

The Hamilton Hotel is a joint development between Mayfair Street Partners, LLC and Hotel Equities. Jason Joseph, Managing Director and Partner of Mayfair Street Partners said, “Hotel Equities and the rest of our investors were actively seeking a creative and complementary use of the speakeasy level of the building. We believe this music-oriented entertainment concept will bring yet another ‘true destination’ to downtown Alpharetta. We could not be more excited about Neal’s commitment to bring fun to Alpharetta through a variety of creatively powerful entertainment concepts.”

Brad Rahinsky, President and CEO of Hotel Equities commented on Roaring Social, “we are certain that this entertainment and dining destination will quickly become the heartbeat of The Hamilton. Rest assured that we want The Hamilton to be Alpharetta’s favorite location for special events, corporate gatherings, weddings, and a night on the town. A beautiful, fun, entertaining and memorable visit to the property can start and end at Roaring Social, the best amenity imaginable.”

Roaring Social will be the second Alpharetta entertainment concept opening in Mayfair Street Partner developments in 2021. “The first concept, Fairway Social, will introduce our ideas about fun with a Georgia golf and sports theme,” said Neal Freeman.
We can hardly wait to show the Alpharetta community and our visitors this unique entertainment concept,” said Janet Rodgers, President and CEO of the Alpharetta Convention & Visitors Bureau. “Awesome Alpharetta’s fun times and entertainment experiences are expanding thanks to Neal Freeman and Alpharetta-based, Mayfair Street Partners. Both visitors and residents are in for a real treat when entering Roaring Social.”

“It’s exciting for me to hear that Roaring Social will feature a variety of music at this new venue,” said Morgan Rodgers, Director of Parks, Recreation and Cultural Services for the City of Alpharetta. “Alpharetta Music City is becoming a reality with the unveiling of every new creative entertainment concept Neal Freeman has announced this year. The additional of Alpharetta’s newest bronze sculpture, to be located at the entrance on Milton Avenue, adds another terrific cultural arts addition to our vibrant city landscape,” Rodgers said.
“The Roaring Social team of topnotch talent is lining up for us,” said Neal. “We are actively working to program both live and curated music and entertainment. We are convinced that aligning with the City’s desire to make ‘Alpharetta Music City’ a reality by putting a music-focused venue in the heart of The Hamilton Hotel, was an important decision,” said Neal.

For the latest news on Roaring Social including the opening date, visit

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About Mayfair Street Partners

Mayfair Street Partners, LLC (“Mayfair”) was founded on the core beliefs and values of its principals whose mission is built on integrity, performance, and an awareness of balancing “margin and mission” in all of its investments. Mayfair’s investment strategy is based on developing and investing in commercial real estate assets across urban mixed-use retail, limited to full service hotels, multi-family, and land development. The company is a partnership of cycle tested Principals with a combined experience of nearly 90 years. Together, their platform of development experience provides investors with in-depth knowledge of the real estate industry and delivery of consistent returns over the life cycle of each transaction.

About Sports Community Consultants

Sports Community Consultants, LLC (“SCC”) is a real estate consulting firm assisting communities develop family-centric sports destinations that focus on family values and friendly competition. Recent examples include LakePoint Sports Community in Northwest Georgia. Entertainment venues and dining experiences such as LakePoint Station and Fairway Social are changing the way communities are looking at real estate. Visit

About Hotel Equities

Hotel Equities (HE) is an Atlanta-based full-scale hotel ownership, management and development firm with a portfolio of 140+ hotels throughout the United States and Canada. Frederick W. Cerrone, CHA, serves as Founder and Chairman; Brad Rahinsky serves as President and CEO. Visit

About Curio Collection by Hilton 

Curio Collection by Hilton is an upscale, global portfolio of nearly 80 one-of-a-kind hotels and resorts. Curio Collection properties provide travelers authentic, curated experiences through distinctly local offerings and unexpected amenities, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Read the latest brand and hotel stories at, and connect with Curio Collection on Facebook, Instagram, and Twitter. Visit